If you are struggling financially due to COVID-19 then please call us on 0344 557 0300 or visit our FAQS.


We're committed to ensuring that we provide you with the highest level of customer service. If you feel that we haven't achieved this, please let us know so we can try to put things right.

Tell us about your complaint

We value your feedback and you can contact us through a way that suits you:


0344 557 0300 (Mon-Sat: 9am-5pm, Sunday: Closed)


Animal Friends Insurance Services Limited
Complaints Team
Animal Friends House
No 1 The Crescent
Sun Rise Way

When making your complaint, please provide us with as much information as possible to help us to understand your concerns. Please include:

  • Your name and address
  • Your policy number
  • Your pet's name
  • Details of your complaint

Alternatively you can complete our online complaint form.

Online complaint form

What happens when you make a complaint

1) We'll write to you confirming that we have received your complaint, within 5 working days.

2) We’ll investigate your complaint thoroughly and fairly and issue a Final Response Letter within 8 weeks from receipt of your complaint. This is in accordance with guidelines laid down by the Financial Conduct Authority. However, we will endeavour to resolve your complaint as soon as possible.

3) We will contact you if we require any further information and will keep you informed of progress.

For more information, please read our Complaints Handling Process.

Complaints Handling Process

Animal Friends may liaise with your Insurer, Red Sands Insurance Company (Europe) Limited and may consider any relevant guidance published by the Financial Conduct Authority, the Financial Ombudsman Service and any other relevant regulatory guidance previously published to help with deciding whether or not to uphold a complaint and to ensure that you have been treated fairly.

What you can do if you're not happy with the outcome

If you are not happy with the outcome of your complaint you can ask the Financial Ombudsman Service to conduct an independent review. Here's how you can contact them:


0800 023 4567 (Mon - Fri: 08:00 - 20:00, Sat: 09:00 - 13:00, Sun: Closed)


The Financial Ombudsman Service
Exchange Tower
E14 9SR

You can also find more information at www.financial-ombudsman.org.uk ‘Your Complaint and the Ombudsman’.

Complaints data

Every 6 months we publish the number of customer complaints we've received for the previous half year. This data can be used as an indicator of how well we're serving our customers, for comparison purposes:

1st Jan 2021 - 30th June 2021